If you need a ML book as a teacher, Machine Learning – The art and science of algorithms that make sense of data, is definitely the one you need. It covers most ML algorithms, divided by genre (tree, rule, ensemble, etc.). From a teaching point of view, the book is quite comprehensive. From a practical point of view, some chapters can be skipped as too theoretical.
The perspective taken by Peter Flach, the author, is very different from most data mining and data science books. The focus is on math and stats rather than business problem solving. Worth a read if you need to get the theoretical concepts behind ML algorithms.
Data Mining with Salesforce Customer Relationship Management
The world is now a global marketplace thanks to the Internet, and customer relationship management is a critical part of enforcing business efficiency to enable achievement of business objectives and set a company apart from the competition. Salesforce CRM tools and strategies will only be effective if you utilize the customer information generated to anticipate and fulfill their needs, eventually leading… Continue reading... | 1 Comment
I will give a talk about one of our data science project at Expedia in the below events. Please come by so we can chat if you are attending one of these events:
Competitive Intelligence (CI) is the process of collecting, aggregating and analyzing external data for the benefit of a company. A good introduction to the subject can be found in Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World. I particularly appreciate the use cases showing the distinction between competitive intelligence and competitor analysis. The below image provides a good view… Continue reading... | 1 Comment
We recently started a Meetup group for the Swiss Association for Analytics: http://www.meetup.com/swiss-analytics
Feel free to join our Meetup to be informed about our free events in Switzerland. Recent event topics included analytics for CRM, fraud detection and text analytics.
We are always looking for speakers and sponsors, so feel free to contact us at email@example.com
Here is a guest post from Jake Goodman, freelance writer for online technology magazines.
With all the issues that have been surrounding global energy, a huge amount of pressure has been placed on the oil and gas industry to find new fields to explore as well as fully extract fossil fuels from wells. Regulations on production are constantly changing because of the rapid advances in the technology for extraction… Continue reading... | 4 Comments
Our next Swiss Analytics Event, June 18th 6pm in Lausanne, is about text mining. Here is the program:
Tailor-made vs. off-the-shelf – A simple method for personalization in information retrieval (Melanie Imhof)
Abstract: The ever-increasing amount of unstructured data makes it not only difficult to find relevant information but also to formulate specific, non-ambiguous queries. Information retrieval systems generally apply the “one size fits all” paradigm, where… Continue reading... | 42 Comments