Next-Gen Business Analytics Paving the Way to Success in 2015

December 14, 2014 by Sandro Saitta · 1 Comment
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Let me welcome Amit Kumar for a guest post on Data Mining Research. Thanks Amit for your content.

Business analytics give arrangements which help to settle on key choice and business strategies by gathering expansive data and information. You would find that it does have not simple but complex data like profits, losses, transactions, marketing return, customer feedback and so forth. Normally business analytics programming is utilized to create these sorts of information. This is not another term; however it has ended up being more exact and organized with time. Individuals frequently require a legitimate structure to assess the gigantic measure of data and information accessible.

Business analytics certification is very important these days as it helps you to show signs of improvement understanding of any business by breaking down unpredictable information. Separated from giving profitable experiences, it likewise cut unnecessary expenses, recognizes ranges to change and offers quality administration to clients. By investigating the desire and needs of clients, it offers answers for you to satisfy these territories.

Global trends of Business Analytics

Recent business trends are pointing towards fact that in developed and industrial countries like USA, UK and Canada, there is a robust use of business analytics. Most of the corporate offices and industries are relying more and more on business analytics for precise evaluation of market trends, business strategies and risk management.

Analytics Trend USA

According to a recent survey by a leading institute for high performance analysis, there is a tremendous growth in analytics in the United States of America. Figures speak for themselves.

Growth Highlights

USA in the year 2010 had 170.1 units of analytical jobs.

Projected Growth by 2015

USA is expected to witness a tremendous 4.2% hike in 2015. The units of additional analytical jobs will increase by 39.7 which is a pointer to the fact that analytics is steadily gripping the corporate sector towards success.

Analytics Trend UK

In the United Kingdom, the scenario is bit different than the USA. Growth trends of business analytics is inclined towards a steady increase compared to the rapid boom in US.

Growth Highlights

UK in the year 2010 had an estimated 35.9 units of analytical jobs.

Projected Growth by 2015

The United Kingdom is expected to see a 3.6% hike in additional analytics jobs. As the units figure climb 7.0 more, additional jobs growth in analytics is wading through dense competition.

Analytics Trend Canada

Interestingly, in Canada, analytics have already swept the market and most corporates are following the trend for a rapid boom in their business.

Growth Highlights

Canada with 73.5 units of analytical jobs from 2010 is emerging as a fast trend setter in the global analytics market.

Projected Growth by 2015

Canada is expected to witness a boom of 33.7 units of increment. The percentage of hike is 6.2%.  Such trends reflect that the scope of business analytics is skyrocketing every successful year.


Scope of Business Analytics in the current competitive market

Be it a new business attempt or a regular expansion, business analysts are preferred for their in-depth analysis on various aspects before initialization of strategies.

You would find business analytics to be nearly identified with competitor analysis and client analysis. By building systems, it serves to give high ground to you over your rivals. Data should be dealt with as an advantage by associations which eventually prompt applying prescriptive, prescient and unmistakable examination. These days, it has got to be much more significant in light of the fact that business associations are stressed more over survival instead of benefits.

Financial experts have already suggested that the importance of business analytics certification would reach new heights by 2015 as latest businesses are becoming more and more data oriented. By utilizing a business analytics programming, individuals can utilize most ideal choices by investigating data and social event key information. Individuals have the capacity settle on very centered and exact choices to help their business to succeed. They can make most out of their broke down and gathered information. This kind of programming behaviors compelling information mining, empowering the gathered data to be precisely put into distinctive plans of action. It can be utilized within different assignments like different drafting methods which can improve and use promoting information.

But, have you ever realized that how do organizations utilize these profitable bits of knowledge further bolstering their good fortune? Actually, they utilize the information to discover new patterns and examples for their clients. The organizations likewise utilize the bits of knowledge for determining approaching patterns. A large portion of the organizations outsource this methodology to the organizations that have expertise in this particular area.

Business analytics is truly pivotal part serving to enhance operational execution as organizations should manage tremendous measure of information. Indeed little organizations with the assistance of examination models can differentiate information or use data to its maximum capacity. Future patterns of a business are anticipated by the next year in 2015 as these models produce patterns and examples utilizing authentic information.

For new and developing associations, it is important to comprehend the desires of the buyer. Analytics goes well past social event information; its fundamental use is to help to business associations to settle on key choices. You would evaluate that business analytics is significantly more than utilizing programming apparatuses, gathering information, making reports and dashboards.


In today’s world a lion’s share of organizations are getting attracted to utilize business analytics to settle on better choices. It is critical to take analytics as a venture, as opposed to as a cost.

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Job Offer: Data Scientist at Expedia (Geneva)

November 19, 2014 by Sandro Saitta · 1 Comment
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We are hiring a Data Scientist in Competitive Intelligence at Expedia, Geneva. Here is an excerpt of the job offer: Expedia ( is currently recruiting for a talented individual to aid the industry-leading Competitive Intelligence function in improving understanding of all aspects of competitors' product supply across the Lodging line of business. The existing team is based in Geneva and serves a critical role in directing the organization's… Continue reading... | 1 Comment
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My new job

November 3, 2014 by Sandro Saitta · Leave a Comment
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Dear readers, A short post to let you know that I recently changed my job. I'm now a Data Scientist at Expedia. After 3.5 years in the Track & Trace and Authentication domains at SICPA, I will now apply data mining in the world of Online Travel Agency (OTA)! Although less frequently, the blog is still updated. These days, I often post book reviews and guest posts. However, I plan to… Continue reading...
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The 5 Most Common Data Relationships Shown Through Visualization

November 1, 2014 by Sandro Saitta · 1 Comment
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zach-watson-thumbnailToday's guest post comes from Zach Watson of TechnologyAdvice. Thanks Zach for contributing to to As the amount of data available to organizations and marketing departments grows, visualizations of that data are growing more complex. That’s not to say that data visualizations are becoming unwieldy – quite the opposite. The increasing amount of information being displayed in visual form helps… Continue reading... | 1 Comment
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Data Mining Book Review: Analytics in a Big Data World

October 6, 2014 by Sandro Saitta · 1 Comment
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9781118892701.pdfI just finished reading the new book of Bart Baesens: Analytics in a Big Data World, the essential guide to data science and its applications. Before starting this review, let's be clear from the very beginning: this book is not about Big Data. It neither discusses the philosophy behind Big Data, nor the technical architecture supporting… Continue reading... | 1 Comment
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Analytics & Statistics for CRM, November 7th, Lausanne, Switzerland

August 29, 2014 by Sandro Saitta · Leave a Comment
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Our next event will be a joint effort of the Swiss Association for Analytics (SAA) and the Swiss Statistical Society (SSS). This free afternoon event will take place November 7th and the theme is "Analytics & Statistics for CRM". Our keynote speaker is Dean Abbott, Chief Data Scientist, Smarter Remarketer, Inc. We will also have speakers from Nestlé, Aduno Gruppe, SAS, DiaSys and SandSIV. The event is sponsored… Continue reading...
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Guest post: Zach Watson

July 21, 2014 by Sandro Saitta · Leave a Comment
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zachHadoop Hasn’t Killed the Enterprise Data Warehouse. In Fact, They Work Well Together.

Going on several years now, Hadoop has been touted as a replacement for traditional enterprise data warehouses, a position which has spawned debates between Hadoop providers and EDW vendors. Naturally, Hadoop vendors tout the program’s ability to store unstructured data – a resource which enterprises… Continue reading...
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