The GenIQ Model Modeling and Data Mining Software

Here are a few words on the GenIQ model, from Bruce Ratner.

The GenIQ Model is a machine learning alternative model to the statistical ordinary least squares and logistic regression models. GenIQ lets the data define the model – automatically data mines for new variables, performs variable selection, and then specifies the model equation – so as to “optimize the decile table,” to fill the upper deciles with as much profit/many responses as possible. Put differently, GenIQ seeks to maximize cum lift, a measure of model predictiveness of identifying the upper performing individuals often displayed in a decile table. GenIQ produces models that outdo statistical models, and is a different model: unsuspected equation, ungainly interpretation, and easy implementation.

Database Marketing (DM) regression models seek to maximize cum lift, a measure of model predictiveness of identifying the upper performing individuals often displayed in a decile table. DM regression models built on today’s big data – consisting of a multitude of variables, an army of observations – using statistical regression models, conceived and testing within the small-data setting of the day, 205 years ago, is problematic: Fitting big data to a pre-specified small-framed model produces a skewed model with doubtful interpretability and questionable results. The GenIQ Model is a machine-learning alternative regression model to the statistical models. It is an assumption-free, free-form model that maximizes cum lift, equivalently, the decile table. Sign-up for a free GenIQ webcast: Click here.

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Comments Icon5 comments found on “The GenIQ Model Modeling and Data Mining Software

  1. Hello Sandro

    This is a copy from the GenIQ home page. This is not even a critical or special written review, but simply an add / commercial camouflaged as blog post.

    I am sorry, but I am somehow disappointed.

  2. @steffen: I first wanted to have a guest post from Bruce, but when I saw the text he sent me, I realised it was not original. Since I still wanted to spread the word about GenIQ, I put the text as “a few words from”. However, this is not an ad. I didn’t receive money for blogging about GenIQ. Anyway, sorry to disappoint you 🙂

  3. Sandro:
    Better late than never.
    I just noticed the verbal “abuse,” you incurred by my GenIQ posting.
    I am sorry. If it becomes problematic, I will understand.

    Some people are so selfish, or sel-“fish.”
    One, most people are nice and true.
    Others, smell like a dead fish: It bothers them if one benefits,
    even though one is sharing knowledge. (I did very well in kindergarten: Bruce works well with others, and loves to share his stuff.)
    Knowledge is power, and power is money. Thus, it is a win-win for all.
    w/Regards and Respect,
    Bruce

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