*Here are a few words on the GenIQ model, from Bruce Ratner.*

The GenIQ Model is a machine learning alternative model to the statistical ordinary least squares and logistic regression models. GenIQ lets the data define the model – automatically data mines for new variables, performs variable selection, and then specifies the model equation – so as to “optimize the decile table,” to fill the upper deciles with as much profit/many responses as possible. Put differently, GenIQ seeks to maximize *cum lift*, a measure of model predictiveness of identifying the upper performing individuals often displayed in a decile table. GenIQ produces models that outdo statistical models, and is a different model: unsuspected equation, ungainly interpretation, and easy implementation.

Database Marketing (DM) regression models seek to maximize *cum lift*, a measure of model predictiveness of identifying the *upper* performing individuals often displayed in a *decile table*. DM regression models built on today’s *big data* – consisting of a *multitude* of variables, an *army* of observations – using statistical regression models, conceived and testing within the *small-data setting* of the day, 205 years ago, is problematic: Fitting big data to a pre-specified *small-framed* model produces a *skewed* model with doubtful interpretability and questionable results. The GenIQ Model is a machine-learning alternative regression model to the statistical models. It is an assumption-free, free-form model that maximizes cum lift, equivalently, the decile table. Sign-up for a free GenIQ webcast: Click here.

Sandro:

I finally found your blog. It looks great.

Thanks.

Bruce

Thanks for your comment Bruce. You’re welcome.

Hello Sandro

This is a copy from the GenIQ home page. This is not even a critical or special written review, but simply an add / commercial camouflaged as blog post.

I am sorry, but I am somehow disappointed.

@steffen: I first wanted to have a guest post from Bruce, but when I saw the text he sent me, I realised it was not original. Since I still wanted to spread the word about GenIQ, I put the text as “a few words from”. However, this is not an ad. I didn’t receive money for blogging about GenIQ. Anyway, sorry to disappoint you 🙂

Sandro:

Better late than never.

I just noticed the verbal “abuse,” you incurred by my GenIQ posting.

I am sorry. If it becomes problematic, I will understand.

Some people are so selfish, or sel-“fish.”

One, most people are nice and true.

Others, smell like a dead fish: It bothers them if one benefits,

even though one is sharing knowledge. (I did very well in kindergarten: Bruce works well with others, and loves to share his stuff.)

Knowledge is power, and power is money. Thus, it is a win-win for all.

w/Regards and Respect,

Bruce