Swiss Analytics Magazine

The Swiss Association for Analytics ( just launched the very first issue of the Swiss Analytics Magazine! Here is the editorial:

Welcome to the very first issue of the Swiss Analytics Magazine (SAM), published by the Swiss Association for Analytics (SAA). This magazine is one of our means to achieve the association objectives. The main objective is to provide original analytics content to Swiss practitioners. In the different issues, we will propose interviews with leading actors in analytics, technical articles, case studies, book reviews, company profiles and event agenda. All these with a focus on Switzerland, since the SAM aims at being a swiss magazine for people in the field of analytics.

In this very first issue, we cover several analytics topics with a focus on forecasting. Marcel Baumgartner explains forecasting at Nestlé. Mike Gilliland, from SAS, has been interviewed by Sara Vidal about forecasting performance. Jean-Marc Vandenabeele describes the notion of bounce rate in web analytics. Vincent Schickel-Küng introduces the concepts behind online recommendations. Benjamin Wiederkehr presents Finally, Christian Laux discusses the legal aspects of Big Data.

This first issue is brought to you by our three sponsors: SAS, Webrepublic and MBN. You will find more information about them on the back cover. The proposed frequency of the SAM is bi-annual. We have chosen English language to allow anyone from Switzerland to read all its content. Please send any feedback to The SAA committee welcomes you to the data-driven world!

In the name of the committee,
Sandro Saitta, President of the Swiss Association for Analytics

mag is here

Thanks again to our three sponsors: SAS, Webrepublic and MBN. You can find the magazine at Printed copies will be available for free during events such as eCom meeting in Palexpo Geneva (April 29th), the EPFL Research Day (June 12th) and the Swiss Statistical Society event (October 8th-10th).


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