Here is a press release about our new product at FinScore.
Customer Online Targeting is a software for personalizing web site interactions based on the fusion of customer and web behavior data. This maximizes the value of company web sites and turns them into a truly customer oriented channel.
Lausanne, Switzerland – August 9th, 2010: FinScore has found the answer to the question of how to personalize visitor website experience by predicting behavior and interest affinities: FinWEB Customer Online Targeting. By automating advanced data mining techniques and applying them to the fusion of offline and web behavior data, the road to precise and actionable customer knowledge on the web has been paved.
In today’s oversaturated product market, companies find it hard to increase customer loyalty. They do not offer personalized website interactions, which is crucial to satisfy ever more demanding customers. By keeping CRM and web data strictly separate, companies could not exploit the full potential of available data. Finally, the business case for websites remains weak since their true contribution to sales and customer acquisition remains blurred as they lack integration with other communication channels.
FinWEB has now taken “personalization” to the next level and delivers the right messages, products, and banners to the right web site visitors by applying leading edge analytics. It integrates online and offline data to generate more customer knowledge and more valuable insights that can be reused for enterprise data warehouses, business intelligence and CRM systems. Furthermore, FinWEB enables companies to consistently communicate to their customers and prospects across all channels including websites.
FinWEB turns the web into a truly personalized channel to generate more leads, acquire new customers, cross- and up-sell to existing customers and help retain them longer. The software enables a unique visitor experience by generating recommendations for three types of web site elements: targeted placement of editorial elements, products, and advertisements (banners) that maximize the affinity to the website visitor. This leads to increased visitor satisfaction, more sales and higher click-through rates.
Large companies are already successfully applying FinWEB. Our customers say: “FinScore is a unique provider of insightful expertise in analyzing and predicting customer behavior and interests to optimize and personalize the user experience on our company portals. The company’s strength lies in creating knowledge and software for predictive customer behavior and interest analytics. We leverage this capability to drive web content and increase the attractiveness of enterprise portals for customers and partners”.
FinScore SA is a unique provider of software and services for data quality, customer and web intelligence, and reporting. Our clients are active in banking, telecommunication, insurance, and other domains. FinScore’s software processes huge amounts of transactional, behavioral and socio-demographic data to offer a visual and interactive experience that helps companies learn more from customer interactions and anticipate customer needs to better serve them. Our software can be seamlessly integrated with today’s information systems.
For more information: FinWEB Customer Online Targeting