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SAS is a very powerful language when one have to deal with processing huge datasets. It becomes much more complicated when one wants to play with single elements. I recently had the need to put a specific value of a dataset into a macro variable. With the help of the SAS support team of Switzerland, I have made a small macro for that. Here is the definition of the function:
After attending several Web Analytics Wednesday in Switzerland, it's now time for me (as an employee of FinScore) to announce the next Swiss WAW. It is coorganized by FinScore and will take place in Geneva. If you are around, I would be pleased to meet you there.
Today, Web Analytics (WA) are essential for companies active on the web. In Europe and especially in Switzerland, Web Analytics are a new field…
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Yes. I do believe that "Data Miner" is the best job on Earth. I will give you five reasons why I think so. Of course, I'm a data miner. I'm thus not objective, but who cares? Here is why everybody should be jealous about data miners:
1. We can predict the future
Yes, we can. Of course, this is not 100% sure…
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It's a great pleasure for me to introduce Dominic Pouzin, from Data Applied. He kindly accepted to write a guest post for Data Mining Research. I found it really interesting and I hope you will enjoy it as well. Good reading and thanks Dominic.
When offered to write a blog post, I initially thought I would write about something fairly technical. Then, it struck me. As Data Miners, we are intimately…
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You have heard of Twitter, but have no account? You have an account, but you don't really know how to use Twitter? Or maybe you use it, but not as efficiently as you could. I found Twitter to be an invaluable tool for networking, sharing ideas, being up to date in a domain, asking questions, etc. I wonder now -…
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As you may know, I'm working on a project (FinWEB) to merge offline (CRM) with online (WEB) data for targeting. One key aspect in this project is the link between the CRM data from a company and the visitor behaviors on its website. I recently read a very interesting article from Eric T. Peterson - CEO and Principal Consultant at Web Analytics Demystified - entitled "The Coming Revolution in Web…
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I would be interested to know what is your opinion about internet privacy, especially when a company combines their customer data (CRM) with visitor behavior on its website for further targeting (product recommendations, content personalization, advertising, etc.).
I'm looking forward to seeing the results. Feel free to comment this post with some remarks if needed…
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