Comments on: Guest blogger on DMR: Kevin Hillstrom http://www.dataminingblog.com/guest-blogger-on-dmr-kevin-hillstrom/ Data mining crossroads - research, applications, news, list of blogs and customized search engine about data mining. Tue, 07 Feb 2012 08:14:55 +0100 http://wordpress.org/?v=2.8.5 hourly 1 By: Sandro Saitta http://www.dataminingblog.com/guest-blogger-on-dmr-kevin-hillstrom/comment-page-1/#comment-636 Sandro Saitta Tue, 08 Apr 2008 15:10:00 +0000 http://www.dataminingblog.com/guest-blogger-on-dmr-kevin-hillstrom#comment-636 Thanks for the precisions Kevin. Thanks for the precisions Kevin.

]]> By: Kevin http://www.dataminingblog.com/guest-blogger-on-dmr-kevin-hillstrom/comment-page-1/#comment-635 Kevin Fri, 04 Apr 2008 15:49:00 +0000 http://www.dataminingblog.com/guest-blogger-on-dmr-kevin-hillstrom#comment-635 Web Analytics is a different discipline.<br/><br/>In most cases, Web Analytics focuses on events that happen at a moment in time --- what percentage of customers abandon a shopping cart, or leave a landing page without going further, or convert after going down a certain path --- as examples.<br/><br/>Multichannel Forensics is concerned about how customers migrate and evolve over time. Multichannel Forensics looks to integrate elements of Web Analytics with Business Intelligence and Simulations. Web Analytics is a different discipline.

In most cases, Web Analytics focuses on events that happen at a moment in time — what percentage of customers abandon a shopping cart, or leave a landing page without going further, or convert after going down a certain path — as examples.

Multichannel Forensics is concerned about how customers migrate and evolve over time. Multichannel Forensics looks to integrate elements of Web Analytics with Business Intelligence and Simulations.

]]> By: Sandro Saitta http://www.dataminingblog.com/guest-blogger-on-dmr-kevin-hillstrom/comment-page-1/#comment-633 Sandro Saitta Fri, 04 Apr 2008 12:25:00 +0000 http://www.dataminingblog.com/guest-blogger-on-dmr-kevin-hillstrom#comment-633 Thanks again for this nice post Kevin. I have a question for you: is <a HREF="http://dataminingresearch.blogspot.com/2008/03/web-analytics-wednesday.html" REL="nofollow">web analytics</a> a part of the Multichannel Forensics strategy or is your concept at a different level maybe? Thanks again for this nice post Kevin. I have a question for you: is web analytics a part of the Multichannel Forensics strategy or is your concept at a different level maybe?

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