Data Mining Poll: Online Privacy

May 27, 2009 by
Filed under: Uncategorized 

Since I’m applying behavioral targeting in online advertising, I’m curious to know what you think about privacy issues of such ads. Often, laws are well defined for data protection but not specifically in the online world. With the following poll, I would to know your opinion about the privacy when surfing on a website with advertisement that are based on your surfing profile:

Feel free to comment if your choice is not in the box or if you would like to add some remark.

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2 Comments on Data Mining Poll: Online Privacy

  1. Steffen on Wed, 27th May 2009 10:24 pm
  2. Hello Sandro

    Yeah this is quite an interesting point. On one side, no one can escape commercials, so I want at least see commercials which are interesting for me. On the other side it can get kind of scary: You visit a cd shop for a special band you are interested in, but then leave the site without buying the cart … while a browsing a news site, thanks to the wide network, there is a add which says: “hello. Still interested in …. scary, I think :(

  3. Sandro Saitta on Thu, 28th May 2009 9:20 am
  4. Hi Steffen,

    I think one can make the distinction between i) a website that has some independent ads targeted on your profile on this very website (this is ok for me) with ii) a network like Google Adsense which can follow you among various websites (kind of scary for me as well).

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