Thanks for the candid review of our book. You are right, it is mostly intended for people who want to start using PMML to deploy their predictive models. The introduction was actually beefed up on the 2nd edition to describe the business need for an open standard such as PMML. If you are interested in learning more about that though (how PMML fits into the world of predictive analytics – use cases), please check the following series of articles published on the IBM developerWorks website:
In addition, a PMML talk I gave at LinkedIn for the ACM Data Mining group is now available on YouTube. The link is:
Hope the articles and the talk will give you and all the PMML users and enthusiasts out there a better overview of its role and importance in predictive analytics.
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