Behavioral Targeting in Online Advertising
In my new job as a data mining consultant at FinScore, I’m currently working on behavioral targeting for online advertising. The client is a telecom company in Switzerland. The main idea behind the project is to show ads on their website that are dependent on the profile of the visitor. In theory, online advertising is much more powerful than radio or TV advertising for example. This is mainly due to the lack of possible “targeting” in such medias.
This targeting is quite trendy these days since it is part of the foundation of the Web 3.0, which means a web based on personalization and recommendations. Google recently started to use behavioral targeting for AdSense. Here are more details about how Google targeting works.
The first part of the project consists in aggregating ad impressions and clicks from web logs. This newly created data base will be mined to build a behavioral model for each distinct user. This model is applied to visitors who didn’t see ads in order to decide which ads to show them. The final objective is to increase the CTR (Click Through Rate).
For the technical part, I use SAS tools. As I had already discussed on Tweeter, SAS tools such as DI Studio, are not easy to use and their GUI is quite old. SAS Base language, although powerful, is not as straightforward as R for example. However, the SAS support is really good and their answer time is usually less than a day. For the web mining part, I have read the book Mining the Web: Transforming Customer Data into Customer Value (I will soon write a small book review about it). For the SAS part, I’m reading the excellent The Little SAS Book (I really recommend it to you, if you’re a SAS user).
For more information about online advertising and behavioral targeting.
how tall will my baby beWhen it comes to channels, it’s somewhat of a toss up between the two giants. Each service has hundreds of channels available, including local channels available in each and Cheap Football Jerseys
every package. Direct TV has dominated the niche of sports programming, so if you’re a big sports fan then you’ll probably want to go with Direct TV. Remove the steak and allow it to “rest” on a flat surface, 10 minutes. Cooks Note: If you like your steak a little more cooked, simply leave it in the skillet a few minutes longer on each side. Wipe out the skillets and use them to warm the tortillas, 1 at a time, over low heat. Hire a strength and conditioning coach. You will want to ensure that you are in the best shape that you can be in for when you try out. This person will put you through the paces you need in order to cheap football jerseys
compete on the same level as others at the tryouts. ZEIGLER: Well, there were a couple of things. First, as far as before or after the draft, Michael wanted to go to a team that wanted him. And he had been out to his team and he did not feel like going back in the closet. With that, we set off together to find this dick. Only Cheap Football Jerseys
9,000 Nazis escaped to South America, but the SS, who did most of the dirty work of the Holocaust, numbered 800,000 at its peak. Most of them tended to stay home when they were done war criming. I’m going to show you a variation that I do. V step facing forward and a V step facing the back of the room, which is off the bench, a little L with a squat, a revolve, and then my custom jerseys
hamstring curls. Since we did a lot of movement off to the side and around the bench, I like to come back with kind of a stable movement in the center, just a corner to corner, rather than adding anything fancy after that. 10, 2015. The agency’s latest count includes 39 emergency room treated injuries that are fall and collision related. The hospital visits included 16 fractures, seven strains or sprains, five contusions or abrasions, two concussions and two additional organ injuries to the head. Kilpatrick, a 39 year old physical education teacher, believes racism and limited opportunity are the Wholesale Jerseys
reasons behind the controversy. “Whether you agree or disagree, Caucasians have been known to obtain jobs based solely on their skin color, with Blacks it’s just the opposite,” she says. Kilpatrick noted that although it may be viewed as reverse racism, many believe that Blacks are athletically superior to Whites. Gaming is one of those entertainment industries that is often called “Recession Resistant.” In tougher times, the theory goes, people need their escapism and fun more than ever. Even as they watch their spending, they’ll pay for a movie ticket, or a DVD, or a new game to suspend reality. But most anyone who has ever cheap oakley sunglasses
owned a cheap nfl jerseys
water resistant watch will tell you, water resistance isn’t the same as waterproof.