Behavioral Insider: Behavioral Targeting Articles

I haven’t blogged for some weeks now and I apologize. I have plenty of (hopefully) interesting things to write. However, I’m quite busy since we are launching a new product, FinWEB – Customer Online Targeting, in a few weeks. As I’m responsible for all the statistics and predictive analytics part of the product (in SAS), it’s a really challenging job.

While developing this tool, I try to follow what are the main topics regarding behavioral targeting these days. I found the blog Behavioral Insider to be a very good source. Here are a few interesting articles that have been recently published:

• Who Owns The Privacy?
• When Behavioral Targeting Identifies A New Audience Segment
• Targeting To Become Dominant Online Marketing Tool
• Is Behavioral Targeting Being Used for Click Fraud?

The FinWEB project is to be launched May, 1st with SAS. I will thus soon have more time to write about FinWEB and other data mining related topics I would like to discuss. See you soon on Data Mining Research.

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