Data Mining Book Review: Data Mining Techniques in CRM

I recently finished reading Data Mining Techniques in CRM: Inside Customer Segmentation. It is a very didactic book written by Tsiptsis and Chorianopoulos. The authors did a very good job in vulgarizing data mining concepts for the reader. That means nearly no formula. But don't misunderstand me, this is not a book only for beginner. Some deep concepts of data… Continue reading... | 8 Comments

3 interesting data mining readings

Here are three texts related to data mining I've recently read. Their only common point is data mining.

• 9 Laws of Data Mining (Tom Khabaza): It's always good to refresh state of the art data mining concepts (thanks to Meta S. Brown)
• CRISP-DM 1.0 (SPSS): Not new, but again, it's good to refresh important steps of the data mining process.
• 6 Techniques to Make Analytics Work for you (Mike

Your opinion about Data Mining Research

Writing a blog is, for me, finding the right balance between the author interests and the readers preferences. I'm thus very interested to know what do you think about Data Mining Research: Thanks for taking some time to help me improve Data Mining Research. Regards. Sandro… Continue reading... | 1 Comment

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