This is the second part of the post
Online and offline become 1: a new era has begun. In this post, I discuss the second article by David M. Raab.
Bridging the Gap Between Online and Database Marketing
Raab starts his article with the following subtitle: "Centralizing information is valuable even when it cannot be tied to a specific individual". This is true since data mining models can be built based…
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I recently came across two interesting articles that are closely related to our
Customer Online Targeting (COT) tool. Both are from Information Management. The first one, "Online Analytics in Action" by Roman Lenzen, deals with web data and how to manage this huge amount of information. The second one, "Bridging the Gap Between Online and Database Marketing" by David M. Raab focus on linking online with offline data at…
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While developing our new
FinWEB Customer Online Targeting product, I had a lot of interactions with SAS support (especially SAS Switzerland). Although helpful, most answers were only relevant when using SAS in what I call "standard" mode. For example, when I asked how I could add a macro variable as input parameter to some node in Enterprise Miner (EM), the answer was "why don't you generate code from EM…
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While on holiday, I read a short (but interesting) article in WIRED about statistics. The article by Clive Thompson explains that statistics is the new language that one has to know to understand our world. It is, as written by the author, the new grammar. He also gives an excellent example of the "correlation is not causation" fact:
"Or take the raging debate over childhood vaccination, where well-intentioned parents have…
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