I was in Zürich (Switzerland) last Thursday to attend the
SAS Praxis Update für Marketiers (website in German). It was a very interesting afternoon where I had the opportunity to meet SAS Switzerland team as well as other people from Accenture and Deutschland Card. I also had a bit of time to discuss with Norman Webb who is CRM…
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What a good question! Or what a bad question should I say. In fact, this question is not a good one since if we ask it this way, we might expect an answer that is valid for any data mining problem. This is of course not possible. This question may be asked by a data miner, since it's one way of measuring the quality of the data mining algorithm. Indeed…
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I haven't blogged for some weeks now and I apologize. I have plenty of (hopefully) interesting things to write. However, I'm quite busy since we are launching a new product, FinWEB - Customer Online Targeting, in a few weeks. As I'm responsible for all the statistics and predictive analytics part of the product (in SAS), it's a really challenging job.
While developing this tool, I try to follow what are the…
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Hi there!
After some server problems, Data Mining Research is back. I apologize for people or RSS readers who tried to access my blog. It should now be ok. I will soon add some content about behavioral targeting, our "FinWEB Customer Online Targeting" project and a book review.
See you soon!
Sandro…
