Analytics at Work is the new book of Thomas Davenport, Jeanne Harris and Robert Morison. Davenport and Harris already published
Competing on Analytics in 2007. Both books are quite different in their targeted audience. I will not discuss the first book here, but I had an interview with Jeanne Harris that will soon appear on Data Mining Research.
First, I…
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It's now nearly one year that I manage a project about targeted advertising for a Telco company in Switzerland. The particularity of our approach is the fusion of offline (CRM) and online (web) customer profiles. We build these extended customer profiles (ECP) on a shifting time window. These ECP are then mined to predict some event such as the click…
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I'm currently reading two interesting books about analytics and data mining. I will review these two books in the near future. Meanwhile, here is a few information about these books:
- Analytics at Work (Davenport/Harris): I recently had the chance to receive an advance reader's copy of this book (publication date: February 12th). Comparing to Competing on Analytics, Analytics at Work is for a larger audience since it explains how
It's now nearly one year that I manage a project about targeted advertising for a Telco company in Switzerland. The particularity of our approach is the fusion of offline (CRM) and online (web) customer profiles. We build these extended customer profiles (ECP) on a shifting time window. These ECP are then mined to predict some event such as the click… Continue reading... | 3 Comments
