You have heard of Twitter, but have no account? You have an account, but you don't really know how to use Twitter? Or maybe you use it, but not as efficiently as you could. I found Twitter to be an invaluable tool for networking, sharing ideas, being up to date in a domain, asking questions, etc. I wonder now -…
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As you may know, I'm working on a project (FinWEB) to merge offline (CRM) with online (WEB) data for targeting. One key aspect in this project is the link between the CRM data from a company and the visitor behaviors on its website. I recently read a very interesting article from Eric T. Peterson - CEO and Principal Consultant at Web Analytics Demystified - entitled "The Coming Revolution in Web…
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I would be interested to know what is your opinion about internet privacy, especially when a company combines their customer data (CRM) with visitor behavior on its website for further targeting (product recommendations, content personalization, advertising, etc.).
I'm looking forward to seeing the results. Feel free to comment this post with some remarks if needed…
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I recently went to the SAS Forum Switzerland which took place in Baden (see
this post for more details). It was a one day event with some interesting talks. Swiss-based companies using SAS products such as Diso, Systematika, FinScore (where I work), etc. where present. Examples of presentations from the SAS team and external people are:
- Flex and SAS - A Compelling Combination (Guillaume Curat, SAS Switzerland)
- Fraud Preventation at Viseca
