In a
previous post, I mentioned one of my current projects at
FinScore. In this post, I will discuss another possibility of online targeting when customer data and web profiles are merged together (for customers of a given company).
First, I briefly define an interest group (IG) as an ensemble of visitors with the same interests. Each URL of a given website can be mapped into an interest. Examples…
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SAS Forum Switzerland will take place in Baden October, 22nd. Our company, FinScore, will have a place there to present our products and our consulting services (data quality, data mining and reporting). Here are some companies that will be there: SAS (really?), Teradata, Altran, Aurich Consulting, Systematika, etc. There will also be presentations with topics such as customer intelligence, risk…
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While working in behavioral targeting (BT), I decided to learn a bit more about online advertising (OA). I bought
The Online Advertising Playbook, and it was a really good choice. This book has been written by the
Advertising Research Foundation (ARF) in 2007.
To break the suspense, the book is of excellent quality. It is well written and the…
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I have just been informed that we received the 2008 best paper award for our article in the
Journal of Computing in Civil Engineering (JCCE). The paper we wrote is entitled "Improving System Identification using Clustering". I have written the paper with Dr. Prakash Kripakaran, Dr. Benny Raphael and Prof. Ian F.C. Smith. The paper is not a breakthrough in data mining, but an example of application in civil…
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