Two New Data Mining Blogs

I write "new" but I mean new in the List of Data Mining Blogs of course. The first one is quite new (June 2009), but the second one exists since August 2006. Here they are:

• Data into results (Sébastien Derivaux): This new blog, written by a consutlant in data mining, has interesting content about data mining applications. Also some book reviews.
• AI, Data mining, Machine learning and other things

When Behavioral Targeting and CRM meet

I’m currently working on a targeted advertising project for a telco company. A new solution for personalizing web site interactions, based on the fusion of customer and web behavioral data, has been developed. I would like to share ideas about this project and get your opinion about it. Nowadays, customer data (CRM) and web behaviors are not employed to enrich each other. This is far from optimal because, huge leverage effects… Continue reading... | 9 Comments

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