After a few months using SAS, I find it a powerful and interesting tool to use. It has its own programming language (SAS Base) which allows you to be very specific. On the other side, you have a strong GUI (Enterprise Guide) which lets you perform several tasks using drag and drop. One of the main issue with SAS is, of course, its price. Not every company can afford a…
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Here are a few words about my current readings:
- The Online Advertising Playbook: this is a must have book if you work in the online advertising domain. It clearly explains the different kinds of online advertising (demographic, geographic, behavioral, etc.). Many details about successful online advertising strategies are given such as impact and frequencies of ad display. I'm still reading the book and will certainly write a review when finished.
