It's time for some holidays at DMR. I will be back in the blogosphere in the beginning of August. In the meanwhile, here are some links that may interest you:
One can usually divide Online Advertising (OA) in different types. Here are some examples of OA types:
- Contextual targeting (Google AdSense, etc.)
- Geo-targeting (Yahoo! Local, etc.)
- Behavioral targeting (AdLink, wunderloop, etc.)
- Behavioral retargeting (see this post)
Currently, behavioral targeting (BT) is the most trendy. Google has for example
started to use this kind of OA as well.
The main idea behind BT is to use the surfing or search habit of the user to…
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