I recently went to the Swiss CRM Forum (Swiss Customer Relationship Management Forum) in Zürich. The topics where all related to CRM data with, for example, data management, business intelligence and data analytics. Among other, there were people from SPSS, SAS, Teradata, SAP, Microsoft, etc. It was very interesting to discuss with these people about future trends of software such…
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To start learning SAS, I decided to read a book different from the dozens of SAS users manual in PDF. According to the nice Amazon reviews, I took the one from Delwiche and Slaughter:
The Little SAS Book, A Programming Approach (4th ed.). The book is easily readable since it is composed of two-pages articles. Each one focuses on…
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Here are the results from the poll on the privacy apects of behavioral targeting. Thanks to the 27 people who participated. The question was: "How do you feel about behavioral targeting in online advertising?":
- I don't care (7%)
- I want to be informed about the use of my profile data (11%)
- I want to be informed about the use and to be able to access my profile data (15%)
- I want to be
Here are a few words on the GenIQ model, from Bruce Ratner.
The GenIQ Model is a machine learning alternative model to the statistical ordinary least squares and logistic regression models. GenIQ lets the data define the model – automatically data mines for new variables, performs variable selection, and then specifies the model equation – so as to "optimize the decile table," to fill the upper deciles with as much profit/many…
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