Since I'm applying behavioral targeting in online advertising, I'm curious to know what you think about privacy issues of such ads. Often, laws are well defined for data protection but not specifically in the online world. With the following poll, I would to know your opinion about the privacy when surfing on a website with advertisement that are based on your surfing profile:
Take the pollFree Poll by Blog
After having used Matlab and R for data mining, I am now using the SAS (Statistical Analysis System) solution. The software was chosen according to our client internal uses. SAS was already used in the company (a telecomunication company in Switzerland) and there were no reason to change. The first surprise with SAS is when you install it. Or should…
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Sense Networks is a society founded in 2003 which has as objective to mine real world data. Just that. Their slogan is "Indexing the real world using location data for predictive analytics". Hum... this seems quite a big challenge. Or maybe is the sentence a little bit too marketing oriented? Here is how they describe themself:
"Sense Networks has developed patent-pending machine- learning technology to index and rank real world…
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Here are two blogs dealing, among other topics, about data mining:
- We Can Fix That with Data: A blog from Sara Jensen Schubert, an MMO programmer. She mainly writes about data management, data mining and game design. If you like video games and maths...
- From Data to Decisions: A blog about analytics, analytic strategy and analytic infrastructure written by Robert Grossman from the Open Data Group.
The
data mining blogs
Since I started a new project on behavioral targeting in online advertising, I decided to buy Linoff and Berry's book:
Mining the Web (Transforming Customer Data into Customer Value).
The book starts by briefly explaining data mining with a marketing point of view. The next chapter describes the three different approaches to mining the web: mining structure, mining usage patterns…
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